Rags of Light

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Consumer update: I’ve tried Impossible Burger, and yes, it’s a very convincing ground beef substitute. But I wonder about the market for it. It’s quite a bit more expensive than plain old meat, so there’s no price advantage for meat eaters. It’s a highly processed food, and it seems to me that people who are trying to avoid meat are usually interested in a more “natural,” unprocessed diet.
But I read that it’s doing very well, so I must be missing something. And, as its popularity increases, most likely its price will come down, at which time it may have a chance to actually displace meat in the mainstream market.